Chitika

Monday, July 6, 2009

Most people think that just by placing the AdSense code on to their website will start earning them big cheques! I am not ashamed to admit that, even I thought the same when I was new. But I soon realized that if I do not optimize my Ads, it is impossible to achieve a good income from AdSense. In order to earn big AdSense cheques, you have to have a good CTR (Click Through Rate).

CTR is the number of clicks an ad receives divided by the number of times the Ads are shown. A high CTR means more people are clicking on your Ads.

In order to achieve a very high CTR (20 %+) it is important that the following points are taken care of:
1. Google should serve Ads relevant to your niche.
2. You should have the right kinds of Ad formats place in the right places.
3. Your Ads should be properly formatted.

If you take care of all the three points above, you are guaranteed to have a CTR greater than 20%.

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